Archive for: December, 2016

Campaign optimisation. Not enough time? Our secret

Have you ever been in a situation where your campaigns are under performing, they desperately need reviewing and optimisation, but you can’t find the time to work on it? This alone can be a daunting task since you don’t know where to start. Our secret? Use the 80/20 rule: focus on the 20% that makes…

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Refresh ad copy & site links

An often neglected part of many search campaigns, ad copy and site links don’t get refreshed regularly enough. This might be due to the fact that majority of users opt in for the optimised option in AdWords, so that the system automatically start showing the creative with higher click through rates more often. ¬†Although this…

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5 tips for writing text ads in AdWords

Follow these 5 tips for writing successful¬†text ads for your AdWords campaign: Highlight what makes you unique Use a call-to-action Include sale terms Match your ad to your keywords. Match your ad to your landing page For more ideas on how to make your AdWords ads more effective, and see how Search Tribe can help…

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Create a Gmail Ads Campaign in AdWords in Under 5 Minutes

Learn how to create a Gmail Ads Campaign in your AdWords account. This video takes you through the process and covers important things to remember:

5 tactics to supercharge your advertising in 2017

Here are 5 tactics that will help you starting 2017 the right way: Refresh ad copy and site links Setup a test and learn program – matrix doc attached Setup audience lists in Google Analytics Setup re marketing Put end date and frequency cap

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