Category Archive for: Search Marketing

We Are Hiring

We’re a young and energetic Digital Marketing Agency based in the Johnsons Building – Sydney CBD, currently seeking an experienced Digital Marketing Manager for a flexible/part-time role in our little team. Setup in 2016, we’ve proven exceptional results for our clients and continue to grow our client base so really need some help maintaining our…

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Online Search Growth for Native Flowers

This post is the first one of a mini series of articles dedicated to Valentine’s Day and the marketing opportunity for online flowers delivery companies. Search and Social Media marketing should be at the core of the strategic approach to capture sales and revenue online, so we thought we’d help with some little insights. In…

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Valentine’s 2017 Search & Social Media Strategy

2017 VALENTINE’S DAY SEARCH & SOCIAL STRATEGY Leave your details (name and email address) below to download our 2017 Valentine’s Day Search & Social 6 weeks strategy doc.

The importance of reviewing your keywords negative list

A task that everyone is well aware of it’s importance, but nevertheless many of us seem to struggle to accomplish on a regular basis, or at the least often enough that unwanted spend doesn’t affect the account’s performance. Reviewing the SQR should be really be at the top of the list, to spot any mismatch…

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Campaign optimisation. Not enough time? Our secret

Have you ever been in a situation where your campaigns are under performing, they desperately need reviewing and optimisation, but you can’t find the time to work on it? This alone can be a daunting task since you don’t know where to start. Our secret? Use the 80/20 rule: focus on the 20% that makes…

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Refresh ad copy & site links

An often neglected part of many search campaigns, ad copy and site links don’t get refreshed regularly enough. This might be due to the fact that majority of users opt in for the optimised option in AdWords, so that the system automatically start showing the creative with higher click through rates more often.  Although this…

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5 tips for writing text ads in AdWords

Follow these 5 tips for writing successful text ads for your AdWords campaign: Highlight what makes you unique Use a call-to-action Include sale terms Match your ad to your keywords. Match your ad to your landing page For more ideas on how to make your AdWords ads more effective, and see how Search Tribe can help…

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Create a Gmail Ads Campaign in AdWords in Under 5 Minutes

Learn how to create a Gmail Ads Campaign in your AdWords account. This video takes you through the process and covers important things to remember:

5 tactics to supercharge your advertising in 2017

Here are 5 tactics that will help you starting 2017 the right way: Refresh ad copy and site links Setup a test and learn program – matrix doc attached Setup audience lists in Google Analytics Setup re marketing Put end date and frequency cap

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